Work ofMasato Tsukada

I was tasked to design and build a landing page to support the launch of a new gut-wellness product. The aim was to reinvgorate its brand image and presence in the social space.

I designed and built this app for my son who competes in both track & field and cross country. I wanted to figure out a fun way for him to learn about heart rate zone training and develop enough interest to incorporate it into his daily training routine.

While being placed under enormous time pressure, this DTC landing page was successfully delivered by creatively overcoming the problem of asset shortage and being well-prepared for steps that were yet to be executed.

This is a fun collection of some of the most memorable design assignments I worked on prior to 2019.